WIZI app

There has been an inflation in the use of self-service apps in almost all countries over the last few years. WIZI is trying to enter said market by providing another service to your door.
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The approach I took to complete this project was simple:
- User research by analyzing current user behaviour on similar apps and conducting user interviews to talk about expectations.
- Wireframing & UI
- Tested the response through AB testing
- Made iterations in the designed screens

One of the requirements when I was first approached was to be very faithful to the color palette, try to use all colors and the textured background created for them during the branding process, but they later changed their mind once they saw the result.

The creation of a more minimalist branding allowed for the opportunity to fix a few flaws in the flow that came up during the first round of testing and also for the addition of a couple new features.