When I first joined the project, Productos Adela only had a logo as their branding. My job was to elaborate further on the branding and ultimately create a style guide that reflected the traditional side of the company and that would be used in all upcoming projects.
A year after having started, the brand is easily recognizable and consistent in its social media templates and I have also helped on two other projects:
The company participated in ANTAD (fair tailored for the retail and food and beverage industry to meet the production industry to strengthen and foster commercial relations) for the second time last year, and I was tasked with making sure the brand was also reflected in its business Powerpoint presentation.
As a result of our efforts in this international business platform, a distributor gave us a chance to become their customers, but we needed a new packaging that would allow for the purchase of three of our products at once. I gathered the requirements for a retail warehouse club apparel and created the everything on the outside of a product that we want our customers to buy at the store.
Productos Adela
Graphic Design, Packaging Design
Apr 2020 — Present
