We identified a need for customers to be convinced that they are researching product categories from a leading provider so they could explore more detailed product data with assurance that Panduit is a best-in-class partner.
Neither category pages at L1 or L2 levels were doing a very good job at providing the information our users needed, so we decided to change the navigation by updating the layout: Our menu would become a mega menu, our category pages would be merged into one page that contains all information needed to continue the research, and our sub-category pages would be updated to provide a better filtering experience.
For each of these projects, I proceeded to ideating solutions after gathering data from the existing product and competitors and ensuring I understood the business goals for the project. I started with a site map of the redesigned information architecture to make sure I understood the various ways users may work through the site to meet different goals by creating user workflows. The input from the Digital Analytics Analist was very valuable, because he provided us with web data insights, from which we concluded that the home page lacks critical information that decreased conversion.
We cross-referenced the results with feedback we got from stakeholders and this helped to interpret data on our own and objectively justify our design decisions in the future steps. I then started wireframing and creating prototypes for the redesign and ideated on potential user experience options until I came up with a solution that worked best for both the business and users.
Website enhacements
UX Designer
Dec 2019 — Present
